ROBIN J.S. SLOAN
Professor of game design and culture
InGAME International was an Arts and Humanities Research Council (AHRC) funded research project led by Abertay University in partnership with Shanghai Academy of Social Science, Shanghai Theatre Academy, Communication University of Zhejiang, Outplay Entertainment, Beano Studios, Perfect World, and InGAME.
This three-year (2020-2023) project aimed to identify opportunities for collaboration between the UK and China games industries, including sharing of knowledge, co-production, market access, and mutual sector growth.
Pathway to Collaboration
InGAME International has delivered a comprehensive report on the state of collaboration between the UK and China in the games industry. This Pathway to Collaboration is underpinned by interviews with experts across the UK, China and internationally, and provides recommendations for those in the UK looking to initiate relationships or considering routes to market in China.